NEWS

News, Insights & Opinions
Google Just Reimagined Search (Again): What This Means for Your SEO Strategy
Google Just Reimagined Search (Again): What This Means for Your SEO Strategy
|Sarah McKevitt
If you thought the arrival of AI Overviews was the biggest shake-up Google could throw at us, think again. At Google I/O 2026, the tech giant officially unveiled what it... Read more...
A collection of cosmetic products including a perfume, lipstick and nail polish that were purchased from adverting that worked.
The Algorithm Made Me Do It: Lia’s Edition
|Lia Gordon
From scroll to cart, we break down our own influenced purchases, thinking as consumers first, overanalysing it as digital marketers after.    Korres Eau De Toilette: Meta Retargeting marketing Growing... Read more...
Your New Site is Pretty, but Nobody Can Find it
Your New Site is Pretty, but Nobody Can Find it
| Sarah McKevitt
In most businesses (no judgement, promise!), a site migration is often discussed as an exciting new site launch or a rebrand but in the SEO world, we call it open-heart... Read more...
The New Era of Podium
The New Era of Podium
|Andy Thevarokiam
After nearly 14 years of building Podium from a dream into a company that helps clients reach the very top, it’s time for me to take a step back as... Read more...
Meta’s Andromeda is changing Facebook and Instagram Advertising
Meta’s Andromeda is changing Facebook and Instagram Advertising
|Lia Gordon
Did your Meta Ads tank this March? On March 3rd, a global Meta outage affected millions of accounts, and even after services were restored, many previously stable campaigns continued to... Read more...
LUSH Hand of Friendship Campaign
LUSH Hand of Friendship Campaign
|Lia Gordon
Our favourite campaign of the month. Every month we highlight a few marketing campaigns between us as a team, whether for inspiration or to analyse for hours. This month we... Read more...
Are Vanity Metrics worth our time?
Are Vanity Metrics worth our time?
|Lia Gordon
Mirror mirror on the wall which is the most-liked post of them all? In the world of digital marketing and social media, it’s easy to get caught up in numbers... Read more...
How to Get Your Newcastle Business Cited by ChatGPT and Google AI
How to Get Your Newcastle Business Cited by ChatGPT and Google AI
|Sarah McKevitt
In Newcastle, user search behaviour has changed. It’s no longer just about being at the top of the ‘blue links’; it’s about being the answer that Google’s AI Overview or... Read more...
When to follow a trend, and when NOT to
When to follow a trend, and when NOT to
|Lia Gordon
Each year, as Spotify Wrapped takes over our social media feeds, I am struck by how many companies are so quick to jump on a trend, even when doing so... Read more...
It’s time to stop forcing Meta to be your salesperson and start treating it like your hype woman…
It’s time to stop forcing Meta to be your salesperson and start treating it like your hype woman…
|Katie Toman
Let’s be honest: marketers have been trying to squeeze every last drop of conversion juice out of Meta for years. We’ve treated Facebook and Instagram like overworked sales team, ‘sell... Read more...
Google’s Loss? Your Gain
Google’s Loss? Your Gain
|Sarah McKevitt
The recent landmark legal ruling against Google has sent ripples throughout the digital world. The court found that Google's long-standing agreements with device makers, which made Google the default search... Read more...
The rise of the unpolished social campaigns
The rise of the unpolished social campaigns
|Lia Gordon
Think of it like the “no-makeup” make-up look for social media! Social media has been moving away from the perfectly polished aesthetic, and more brands are finally embracing the unpolished... Read more...
Adolescence and Adolescents: A Guide to Social Media Safety for Parents
Adolescence and Adolescents: A Guide to Social Media Safety for Parents
|Lia Gordon
This blog was inspired by a recent internal discussion we had which was sparked by Netflix’s Adolescence. If you haven’t seen it yet, you’ve probably heard about it in recent... Read more...
What Makes a Great International Women’s Day Campaign?
What Makes a Great International Women’s Day Campaign?
|Lia Gordon
This month, like every other Women's History Month, we are surrounded by marketing campaigns celebrating women and spreading awareness for gender equality. Although most are truly inspiring to see, thoughtful... Read more...
Is Pinterest Advertising Worth It for Businesses in 2025?
Is Pinterest Advertising Worth It for Businesses in 2025?
|Lia Gordon
As a millennial, I always have had a special love for Pinterest and all my boards on fashion and home décor, but as a marketer I didn’t always see the... Read more...
How Can Solicitors Attract More Clients with Google Ads?
How Can Solicitors Attract More Clients with Google Ads?
|Sarah McKevitt
Are you a solicitor looking to expand your business? Discover the power of using Google ads to increase your website enquiries and have a look at some results we have... Read more...
Come on Barbie, let's talk marketing!
Come on Barbie, let's talk marketing!
|Lia Gordon
This week, the Podium team got to watch the Barbie movie and to say we are obsessed would be the understatement of the year. But in our opinion, the Oscar... Read more...
What is a Facebook Pixel and How Can it Improve Your Advertising Strategy?
What is a Facebook Pixel and How Can it Improve Your Advertising Strategy?
|Katie Toman
If your business is running Facebook or Instagram ads, how are you measuring their success? Are you targeting the right audiences – customers who are most likely to purchase from... Read more...