NEWS

News, Insights & Opinions
GA4 – Just a few days left to migrate, is your business ready?
GA4 – Just a few days left to migrate, is your business ready?
|Sarah McKevitt
Nobody likes change but it’s coming regardless and the countdown is on! If you manage an online business, you are probably familiar with Google Analytics and are currently using the... Read more...
What is de-influencing all about?
What is de-influencing all about?
|Lia Gordon
‘De-influencing’ is the social media buzzword at the moment and is becoming a viral movement as we speak. This latest TikTok anti-trend is where creators try to de-influence you from... Read more...
Website launch disasters that could destroy your SEO
Website launch disasters that could destroy your SEO
|Andy Thevarokiam
Whenever a client appoints a web agency to re-launch their website that we don’t already have a relationship with, it always sets a trigger of fear in my mind that... Read more...
How to utilise location services for social media marketing
How to utilise location services for social media marketing
|Katie Toman
Finding a new place to visit is exhilarating, whether you’ve researched all the spots you want to go to or you like to wander and find hidden gems. With location... Read more...
Podium celebrates its tenth birthday!
Podium celebrates its tenth birthday!
|Andy Thevarokiam
I cannot quite believe that it has been ten years since I turned up at work to find the door locked and no one there. It seemed strange, but I... Read more...
Tired of fighting with Facebook?
Tired of fighting with Facebook?
|Emma Thompson
The latest changes that make running a Facebook business page (even more) complicated If you’re an admin on a Facebook business page, we’re sure you’ve been pulling your hair out... Read more...
How long does SEO take to see results?
How long does SEO take to see results?
|Andy Thevarokiam
Having a website that is set up correctly for search engine optimisation (SEO) is a great start to seeing the site begin to rank higher in Google searches, but ongoing... Read more...
Podium team sponsors students of tea plantation workers in Sri Lanka
Podium team sponsors students of tea plantation workers in Sri Lanka
|Emma Thompson
The team at Podium have partnered with Dignity Through Education, a small organisation that supports higher education for the underprivileged children of tea plantation workers in Sri Lanka. Managing Director... Read more...
“Only Young People Use Facebook”: Debunking the Age-old Myth
“Only Young People Use Facebook”: Debunking the Age-old Myth
|Emma Thompson
Podium works with a number of businesses in a range of industries, and when the conversation of advertising on Facebook crops up with clients who have never taken advantage of... Read more...
How to stay positive on social media
How to stay positive on social media
|Andy Thevarokiam
Who would have known that a pandemic would shut down everything? I mean, apart from Bill Gates who predicted this in 2015. So how can brands adapt to the ever-so-annoying ‘new normal’? In the current situation, many brands are unaware of how to incorporate social media into their strategy. However, in between the fake news and non-social-distancing idiots, social media seems to be focused on positive vibes at the moment. Here are some ways in which brands on social media are making us feel warm inside because we can’t go... Read more...
Getting to know Karl during National Apprenticeship Week!
Getting to know Karl during National Apprenticeship Week!
|Andy Thevarokiam
It's National Apprenticeship Week and we thought we should give a shout out to our Digital Marketing Apprentice, Karl Brown! So, we asked him some very important questions to get... Read more...
What You Need To Know About Google’s Recent Algorithm Update; BERT
What You Need To Know About Google’s Recent Algorithm Update; BERT
|Sarah McKevitt
On 25th October, Google announced changes to its search engine algorithm, a break-through in integrating natural language processing for optimising search results. The new update is expected to deliver the... Read more...
Overcoming writer's block: some tips
Overcoming writer's block: some tips
|Steve Maybury
We’ve all been there: staring at a blank screen while the cursor blinks at you; impatient, taunting... Writer’s block hits everyone from time to time, and it’s especially inconvenient if... Read more...
Podium’s services as signs of the zodiac
Podium’s services as signs of the zodiac
|Katie Toman
The Podium office is just like any office, full of opinions and lots of hard work (obviously). One of our regular debates is about who is a believer and who... Read more...
“Why does my website…?” – Podium answers some of your most common website-related questions!
“Why does my website…?” – Podium answers some of your most common website-related questions!
|Steve Maybury
Your website questions, answered! We found out which website-related questions are most commonly typed into Google – and here are our answers. Why does my website say ‘not secure’? Because... Read more...
How do I make my website secure?
How do I make my website secure?
|Andy Thevarokiam
It's now critically important that your website should be secure and those running a non secure website may well find themselves being penalised by Google. The good news is that... Read more...
What makes a strong Pride Month marketing campaign?
What makes a strong Pride Month marketing campaign?
|Katie Toman
Pride Month hits June every year alongside an abundance of rainbow-themed campaigns and products. A wave of corporations change their profile pictures, release limited edition products and get involved in... Read more...
Social media crisis – what can we learn from the Fyre Festival?
Social media crisis – what can we learn from the Fyre Festival?
|Lia Gordon
Just scroll through your Facebook news feed and you will probably see a company suffering a social media crisis of some kind. Today, negative news is shared as much as... Read more...