NEWS

News, Insights & Opinions
What Makes a Great International Women’s Day Campaign?
What Makes a Great International Women’s Day Campaign?
|Lia Gordon
This month, like every other Women's History Month, we are surrounded by marketing campaigns celebrating women and spreading awareness for gender equality. Although most are truly inspiring to see, thoughtful... Read more...
Is Pinterest Advertising Worth It for Businesses in 2025?
Is Pinterest Advertising Worth It for Businesses in 2025?
|Lia Gordon
As a millennial, I always have had a special love for Pinterest and all my boards on fashion and home décor, but as a marketer I didn’t always see the... Read more...
How Can Solicitors Attract More Clients with Google Ads?
How Can Solicitors Attract More Clients with Google Ads?
|Sarah McKevitt
Are you a solicitor looking to expand your business? Discover the power of using Google ads to increase your website enquiries and have a look at some results we have... Read more...
Come on Barbie, let's talk marketing!
Come on Barbie, let's talk marketing!
|Lia Gordon
This week, the Podium team got to watch the Barbie movie and to say we are obsessed would be the understatement of the year. But in our opinion, the Oscar... Read more...
What is a Facebook Pixel and How Can it Improve Your Advertising Strategy?
What is a Facebook Pixel and How Can it Improve Your Advertising Strategy?
|Katie Toman
If your business is running Facebook or Instagram ads, how are you measuring their success? Are you targeting the right audiences – customers who are most likely to purchase from... Read more...
GA4 – Just a few days left to migrate, is your business ready?
GA4 – Just a few days left to migrate, is your business ready?
|Sarah McKevitt
Nobody likes change but it’s coming regardless and the countdown is on! If you manage an online business, you are probably familiar with Google Analytics and are currently using the... Read more...
What is de-influencing all about?
What is de-influencing all about?
|Lia Gordon
‘De-influencing’ is the social media buzzword at the moment and is becoming a viral movement as we speak. This latest TikTok anti-trend is where creators try to de-influence you from... Read more...
Website launch disasters that could destroy your SEO
Website launch disasters that could destroy your SEO
|Andy Thevarokiam
Whenever a client appoints a web agency to re-launch their website that we don’t already have a relationship with, it always sets a trigger of fear in my mind that... Read more...
How to utilise location services for social media marketing
How to utilise location services for social media marketing
|Katie Toman
Finding a new place to visit is exhilarating, whether you’ve researched all the spots you want to go to or you like to wander and find hidden gems. With location... Read more...
Podium celebrates its tenth birthday!
Podium celebrates its tenth birthday!
|Andy Thevarokiam
I cannot quite believe that it has been ten years since I turned up at work to find the door locked and no one there. It seemed strange, but I... Read more...
Tired of fighting with Facebook?
Tired of fighting with Facebook?
|Emma Thompson
The latest changes that make running a Facebook business page (even more) complicated If you’re an admin on a Facebook business page, we’re sure you’ve been pulling your hair out... Read more...
How long does SEO take to see results?
How long does SEO take to see results?
|Andy Thevarokiam
Having a website that is set up correctly for search engine optimisation (SEO) is a great start to seeing the site begin to rank higher in Google searches, but ongoing... Read more...
Podium team sponsors students of tea plantation workers in Sri Lanka
Podium team sponsors students of tea plantation workers in Sri Lanka
|Emma Thompson
The team at Podium have partnered with Dignity Through Education, a small organisation that supports higher education for the underprivileged children of tea plantation workers in Sri Lanka. Managing Director... Read more...
“Only Young People Use Facebook”: Debunking the Age-old Myth
“Only Young People Use Facebook”: Debunking the Age-old Myth
|Emma Thompson
Podium works with a number of businesses in a range of industries, and when the conversation of advertising on Facebook crops up with clients who have never taken advantage of... Read more...
How to stay positive on social media
How to stay positive on social media
|Andy Thevarokiam
Who would have known that a pandemic would shut down everything? I mean, apart from Bill Gates who predicted this in 2015. So how can brands adapt to the ever-so-annoying ‘new normal’? In the current situation, many brands are unaware of how to incorporate social media into their strategy. However, in between the fake news and non-social-distancing idiots, social media seems to be focused on positive vibes at the moment. Here are some ways in which brands on social media are making us feel warm inside because we can’t go... Read more...
Getting to know Karl during National Apprenticeship Week!
Getting to know Karl during National Apprenticeship Week!
|Andy Thevarokiam
It's National Apprenticeship Week and we thought we should give a shout out to our Digital Marketing Apprentice, Karl Brown! So, we asked him some very important questions to get... Read more...
What You Need To Know About Google’s Recent Algorithm Update; BERT
What You Need To Know About Google’s Recent Algorithm Update; BERT
|Sarah McKevitt
On 25th October, Google announced changes to its search engine algorithm, a break-through in integrating natural language processing for optimising search results. The new update is expected to deliver the... Read more...
Overcoming writer's block: some tips
Overcoming writer's block: some tips
|Steve Maybury
We’ve all been there: staring at a blank screen while the cursor blinks at you; impatient, taunting... Writer’s block hits everyone from time to time, and it’s especially inconvenient if... Read more...