NEWS

News, Insights & Opinions
Cover story and double page spread in Womans Weekly
Cover story and double page spread in Womans Weekly
|Podium
This editorial article was featured in Womans Weekly 18th June 2013 (out 11th June) featuring Heather Carabines recovery from cancer and how Veil Cover Cream enabled her to face a better future. The story was featured as editorial content within the magazine but our good relationships with the magazine ensured the contact details and website were clearly shown at the end of the article. With an audience of over 630,000 weekly readers it delivered a huge increase in web traffic and a large increase in orders for their trial size... Read more...
5 Steps to Maintain Domain Equity when Launching New Website
5 Steps to Maintain Domain Equity when Launching New Website
|Podium
Launching a new website is an exciting process. It’s a process that refreshes the image of the company, encourages more traffic and delivers a return on investment. But what happens when it’s done wrong? I noticed earlier in the week that two companies who I had been monitoring as part of market research had announced a merger. Their method of doing this has been to remove two very highly ranking websites and simply re-direct both home pages to a single holding page with no content on a new domain. They... Read more...
What is Search Engine Optimisation?
What is Search Engine Optimisation?
|Podium
Search Engine Optimisation (SEO) is still regarded by many as an art shrouded in mystery. Yes there is an element of technical work and yes, understanding code can help… but on the whole SEO is not a magic art, it’s not something that requires smoke and mirrors, it’s simply about setting your website up correctly and creating unique content that’s engaging to your customers. The same principles work online as they do on the high street. If you want to attract customers then you have to give them a reason... Read more...
Helping to make smiles for life
Helping to make smiles for life
|Podium
We are very pleased with our latest website development for Smile for Life, a children's charity based in Gosforth. The new website gives them the ability to edit all the content throughout the site, publish the photos from their latest events and publicise upcoming volunteering news and opportunities. We have also integrated their social media feeds from Twitter and Facebook throughout the site. Have a look at the fabulous new site at www.smileforlife.org.uk.   Read more...