NEWS

News, Insights & Opinions
Podium appointed to handle PR for Thompson and Co
Podium appointed to handle PR for Thompson and Co
|Podium
Podium Newcastle has been appointed to provide PR and media relations to Sunderland law firm Thompson and Co. Thompson and Co has been running for over 15 years and specialises... Read more...
Search starts here – Podium SEO Newcastle
Search starts here – Podium SEO Newcastle
|Podium
The SEO, PR and marketing specialists at Podium can now be found at Dobson House, part of Regent Centre in Gosforth. With a growing client list and new staff on board, the time was right to strengthen our foothold in Newcastle. We now work with 20 clients across the North of England and have a proven track record in boosting online search results via SEO, content delivery, PR and marketing. We specialise in making businesses more visible, improving communications with customers and potential customers by delivering first-class SEO and content.... Read more...
Podium in the press
Podium in the press
|Podium
Podium picked up some Newcastle press coverage in the Journal today following the announcement of Steve Maybury's arrival. It's important for any growing business to work on its public profile... Read more...
Podium marks sponsorship with ‘modern wonder’ ad
Podium marks sponsorship with ‘modern wonder’ ad
|Podium
Podium took an inventive approach when tasked with the creation of an advert to mark Newcastle Clinic’s sponsorship of an Indian-themed charity fundraising event. Newcastle Clinic was sponsoring the Firecracker... Read more...
When is best to comment on the Budget?
When is best to comment on the Budget?
|Podium
Timing is everything. It can be a knack – comedy timing, for example, is sometimes natural, sometimes rehearsed, but it’s not something everyone gets right. Timing plays a huge part in PR. Of course, great ideas, well-written content, properly thought-out campaigns and relationships with journalists are all more important, but sometimes (whisper it) good luck and decent timing can help. Take the Budget 2014. I’ve been working in PR for 12 years and, every year, I’ve had clients on my books who want to comment on the Chancellor’s annual shuffling... Read more...
Podium appoints experienced PR professional
Podium appoints experienced PR professional
|Podium
We are delighted to welcome Steve Maybury to the Podium team. Steve is an experienced PR and communications professional and joins us as account director. Steve is a former journalist... Read more...
The Launch of our new website
The Launch of our new website
|Podium
Since our launch in April 2012, we have moved on a long way and are now delighted to be working with some great clients across a wide range of industries.... Read more...
Smile Through Sport Branding
Smile Through Sport Branding
|Podium
We were thrilled when Paralympian Stephen Miller and his wife and business partner, Rachel Miller approached us to help them launch their new business, Smile Through Sport. Stephen and Rachel had some creative ideas that they wanted us to explore for their new brand which demonstrated the unique way that Stephen throws the club. We took their ideas and developed a series of creative routes with their final logo shown below. Smile Through Sport utliises a winning gold colour, a striking athletic font and an image of Stephen throwing the... Read more...
The Great North Ostrich…
The Great North Ostrich…
|Podium
The 15th of September will now always bring back haunting memories. Not because of the Great North Run itself, but because of the Ostrich that made life so uncomfortable... The challenge started just five weeks ago, when I received a call from one of our clients Percy Hedley to say they had a few places left for the GNR and did we fancy running for them. Having done the run many times before, the answer was of course yes. Having done the run many times before in fancy dress, immediate... Read more...
Ranking number 1 in Google
Ranking number 1 in Google
|Podium
Simply put, SEO is about getting our clients on page 1 of Google Organic Search Rankings. The best way we can showcase our work in this area is for you to try it yourself. The list below is just a small selection of some of the search terms we have been working on for our clients. All of the search terms rank on Google page 1 and are between position 1 and 6.   “Camouflage Cream” – Veil Cover Cream – Rank 4 “Car Claim Durham” – Wanstalls Solicitors –... Read more...
Your Body, Your MRI, Your Choice
Your Body, Your MRI, Your Choice
|Podium
Newcastle Clinic is a private clinic based in Newcastle. The clinic has the only open MRI scanner within the North East and offers patients a highly relaxing and comfortable MRI scan compared to a traditional MRI scanner. When referred for an MRI scan, many people are not aware that there are different kinds of scanners available. An MRI scan doesn’t have to be a scary and claustrophobic experience and Newcastle Clinic wanted a campaign to highlight this. They wanted a completely new approach to their marketing and a campaign that... Read more...
Cover story and double page spread in Womans Weekly
Cover story and double page spread in Womans Weekly
|Podium
This editorial article was featured in Womans Weekly 18th June 2013 (out 11th June) featuring Heather Carabines recovery from cancer and how Veil Cover Cream enabled her to face a better future. The story was featured as editorial content within the magazine but our good relationships with the magazine ensured the contact details and website were clearly shown at the end of the article. With an audience of over 630,000 weekly readers it delivered a huge increase in web traffic and a large increase in orders for their trial size... Read more...
5 Steps to Maintain Domain Equity when Launching New Website
5 Steps to Maintain Domain Equity when Launching New Website
|Podium
Launching a new website is an exciting process. It’s a process that refreshes the image of the company, encourages more traffic and delivers a return on investment. But what happens when it’s done wrong? I noticed earlier in the week that two companies who I had been monitoring as part of market research had announced a merger. Their method of doing this has been to remove two very highly ranking websites and simply re-direct both home pages to a single holding page with no content on a new domain. They... Read more...
What is Search Engine Optimisation?
What is Search Engine Optimisation?
|Podium
Search Engine Optimisation (SEO) is still regarded by many as an art shrouded in mystery. Yes there is an element of technical work and yes, understanding code can help… but on the whole SEO is not a magic art, it’s not something that requires smoke and mirrors, it’s simply about setting your website up correctly and creating unique content that’s engaging to your customers. The same principles work online as they do on the high street. If you want to attract customers then you have to give them a reason... Read more...
Helping to make smiles for life
Helping to make smiles for life
|Podium
We are very pleased with our latest website development for Smile for Life, a children's charity based in Gosforth. The new website gives them the ability to edit all the content throughout the site, publish the photos from their latest events and publicise upcoming volunteering news and opportunities. We have also integrated their social media feeds from Twitter and Facebook throughout the site. Have a look at the fabulous new site at www.smileforlife.org.uk.   Read more...