NEWS

News, Insights & Opinions
What You Need To Know About Google’s Recent Algorithm Update; BERT
What You Need To Know About Google’s Recent Algorithm Update; BERT
|Sarah McKevitt
On 25th October, Google announced changes to its search engine algorithm, a break-through in integrating natural language processing for optimising search results. The new update is expected to deliver the... Read more...
Overcoming writer's block: some tips
Overcoming writer's block: some tips
|Steve Maybury
We’ve all been there: staring at a blank screen while the cursor blinks at you; impatient, taunting... Writer’s block hits everyone from time to time, and it’s especially inconvenient if... Read more...
Podium’s services as signs of the zodiac
Podium’s services as signs of the zodiac
|Katie Toman
The Podium office is just like any office, full of opinions and lots of hard work (obviously). One of our regular debates is about who is a believer and who... Read more...
“Why does my website…?” – Podium answers some of your most common website-related questions!
“Why does my website…?” – Podium answers some of your most common website-related questions!
|Steve Maybury
Your website questions, answered! We found out which website-related questions are most commonly typed into Google – and here are our answers. Why does my website say ‘not secure’? Because... Read more...
How do I make my website secure?
How do I make my website secure?
|Andy Thevarokiam
It's now critically important that your website should be secure and those running a non secure website may well find themselves being penalised by Google. The good news is that... Read more...
What makes a strong Pride Month marketing campaign?
What makes a strong Pride Month marketing campaign?
|Katie Toman
Pride Month hits June every year alongside an abundance of rainbow-themed campaigns and products. A wave of corporations change their profile pictures, release limited edition products and get involved in... Read more...
Social media crisis – what can we learn from the Fyre Festival?
Social media crisis – what can we learn from the Fyre Festival?
|Lia Gordon
Just scroll through your Facebook news feed and you will probably see a company suffering a social media crisis of some kind. Today, negative news is shared as much as... Read more...
Stop Google Chrome prioritising search results instead of URLs
Stop Google Chrome prioritising search results instead of URLs
|Steve Maybury
Fix an annoying bug in Chrome with this top tip from Newcastle SEO agency Podium. We've spotted an annoying (but fixable) bug on Chrome, which occurs when you use the URL box to type in a search term. It's generally useful that Chrome remembers what you've searched for recently, but sometimes it can be a little over-enthusiastic - and a recent bug has made it downright annoying. For example, imagine you regularly visit 'www.onthepodium.co.uk' - and why wouldn't you? - and you go there so often that you usually just... Read more...
Coachella 2019 - what is experiential marketing?
Coachella 2019 - what is experiential marketing?
|Katie Toman
Experiential marketing breaks down the wall between consumers and brands. Often compared to event marketing – it immerses consumers through experiences, stunts and product sampling. Flourishing in the age of... Read more...
How to use blogs to increase sales
How to use blogs to increase sales
|Emma Thompson
Blog posts CAN actually convert into paying customers, when tied in with a social media advertising campaign! The digital marketing team from Podium explains how. “I tried writing blog posts,... Read more...
Bye-bye Facebook relevance score
Bye-bye Facebook relevance score
|Lia Gordon
This month Facebook announced it’s removing the relevance score measurement and replacing it with not one but three new metrics. The new metrics are meant to be easier to understand... Read more...
4 SEO tips for your Facebook business page
4 SEO tips for your Facebook business page
|Lia Gordon
We all know how important SEO is for websites and you probably already know how beneficial it is for your business (if not – please talk to us). But did... Read more...
Facebook advertising: boosting posts vs. the Facebook ads platform
Facebook advertising: boosting posts vs. the Facebook ads platform
|Emma Thompson
We speak to many companies who have dabbled in Facebook advertising, and have learned that that typically means they’ve boosted random posts for a tenner or so and typically haven’t... Read more...
How to beat Instagram’s algorithm - 5 tips that work
How to beat Instagram’s algorithm - 5 tips that work
|Lia Gordon
Instagram’s popularity has been growing steadily since it first debuted back in 2010. The network is widely used for photo and video sharing from both consumers and brands, making it... Read more...
Podium was hiring - position now filled
Podium was hiring - position now filled
|Steve Maybury
Newcastle-based digital marketing agency Podium has an outstanding opportunity for an enthusiastic, talented and creative account executive to work as part of its growing team. Position: Account Executive Closing date:... Read more...
As 2001/2 babies get their GCSEs, what were we Googling back then?
As 2001/2 babies get their GCSEs, what were we Googling back then?
|Steve Maybury
To anyone of a certain age, it will be utterly horrifying news that people born during the 2001/2 academic year are about to collect their GCSE results. If you are... Read more...
Five reasons you might want to switch to digital marketing
Five reasons you might want to switch to digital marketing
|Lia Gordon
A surprising number of businesses and organisations still rely almost exclusively on ‘traditional’ marketing methods, such as print, radio and television advertising, over digital marketing. These businesses have typically used... Read more...
4 simple yet effective marketing ideas for Father’s Day (for the last minute marketers)
4 simple yet effective marketing ideas for Father’s Day (for the last minute marketers)
|Sarah McKevitt
Father’s Day falls on Sunday 17th June this year, which means you don’t have long left to pick up a card and more importantly, to think about your marketing campaign.... Read more...