NEWS

News, Insights & Opinions
Stop Google Chrome prioritising search results instead of URLs
Stop Google Chrome prioritising search results instead of URLs
|Steve Maybury
Fix an annoying bug in Chrome with this top tip from Newcastle SEO agency Podium. We've spotted an annoying (but fixable) bug on Chrome, which occurs when you use the URL box to type in a search term. It's generally useful that Chrome remembers what you've searched for recently, but sometimes it can be a little over-enthusiastic - and a recent bug has made it downright annoying. For example, imagine you regularly visit 'www.onthepodium.co.uk' - and why wouldn't you? - and you go there so often that you usually just... Read more...
Coachella 2019 - what is experiential marketing?
Coachella 2019 - what is experiential marketing?
|Katie Toman
Experiential marketing breaks down the wall between consumers and brands. Often compared to event marketing – it immerses consumers through experiences, stunts and product sampling. Flourishing in the age of... Read more...
How to use blogs to increase sales
How to use blogs to increase sales
|Emma Thompson
Blog posts CAN actually convert into paying customers, when tied in with a social media advertising campaign! The digital marketing team from Podium explains how. “I tried writing blog posts,... Read more...
Bye-bye Facebook relevance score
Bye-bye Facebook relevance score
|Lia Gordon
This month Facebook announced it’s removing the relevance score measurement and replacing it with not one but three new metrics. The new metrics are meant to be easier to understand... Read more...
4 SEO tips for your Facebook business page
4 SEO tips for your Facebook business page
|Lia Gordon
We all know how important SEO is for websites and you probably already know how beneficial it is for your business (if not – please talk to us). But did... Read more...
Facebook advertising: boosting posts vs. the Facebook ads platform
Facebook advertising: boosting posts vs. the Facebook ads platform
|Emma Thompson
We speak to many companies who have dabbled in Facebook advertising, and have learned that that typically means they’ve boosted random posts for a tenner or so and typically haven’t... Read more...
How to beat Instagram’s algorithm - 5 tips that work
How to beat Instagram’s algorithm - 5 tips that work
|Lia Gordon
Instagram’s popularity has been growing steadily since it first debuted back in 2010. The network is widely used for photo and video sharing from both consumers and brands, making it... Read more...
Podium was hiring - position now filled
Podium was hiring - position now filled
|Steve Maybury
Newcastle-based digital marketing agency Podium has an outstanding opportunity for an enthusiastic, talented and creative account executive to work as part of its growing team. Position: Account Executive Closing date:... Read more...
As 2001/2 babies get their GCSEs, what were we Googling back then?
As 2001/2 babies get their GCSEs, what were we Googling back then?
|Steve Maybury
To anyone of a certain age, it will be utterly horrifying news that people born during the 2001/2 academic year are about to collect their GCSE results. If you are... Read more...
Five reasons you might want to switch to digital marketing
Five reasons you might want to switch to digital marketing
|Lia Gordon
A surprising number of businesses and organisations still rely almost exclusively on ‘traditional’ marketing methods, such as print, radio and television advertising, over digital marketing. These businesses have typically used... Read more...
4 simple yet effective marketing ideas for Father’s Day (for the last minute marketers)
4 simple yet effective marketing ideas for Father’s Day (for the last minute marketers)
|Sarah McKevitt
Father’s Day falls on Sunday 17th June this year, which means you don’t have long left to pick up a card and more importantly, to think about your marketing campaign.... Read more...
Podium plans a spectacular party! (Say that 5 times fast.)
Podium plans a spectacular party! (Say that 5 times fast.)
|Emma Thompson
Although we primarily focus on SEO, social media and copywriting, we also like to... party. We had a recent opportunity to help local energy company, Northern Gas and Power, plan... Read more...
7 simple yet effective SEO hacks to get you noticed on LinkedIn
7 simple yet effective SEO hacks to get you noticed on LinkedIn
|Sarah McKevitt
With over 500 million active users, LinkedIn is one of the fastest growing social media networks. 61 million users are senior level influencers and 40 million are in decision making... Read more...
How do social media changes impact on businesses?
How do social media changes impact on businesses?
|Andy Thevarokiam
Here at Podium, we like to stay ahead of the game with social media updates and algorithm changes. These updates from large platforms can begin with all the best intentions,... Read more...
On the Podium: The latest updates from Facebook
On the Podium: The latest updates from Facebook
|Andy Thevarokiam
Bronze: Facebook Snooze We’ve all ‘unfollowed’ a Facebook friend or two, right? Well, if the rumours are true (and there have been a LOT of rumours), then Facebook could also... Read more...
On the Podium: The latest updates from Twitter
On the Podium: The latest updates from Twitter
|Andy Thevarokiam
Bronze: Michelle Obama: “Don’t tweet every word.” The former first lady had an important message for internet users this week. Speaking at the inaugural summit of the Obama foundation, she... Read more...
Businesses: Prepare for Google Chrome’s HTTPS Update
Businesses: Prepare for Google Chrome’s HTTPS Update
|Andy Thevarokiam
Later this month, Google Chrome (version 62) will show a warning to visitors of your website if you don’t serve your webpages in an HTTPS mode, a move likely to... Read more...
*POSITION NOW FILLED* Account Executive, Social Media & Copywriting
*POSITION NOW FILLED* Account Executive, Social Media & Copywriting
|Podium
Closing date: 30th October Full time, salary dependent on experience Gosforth, Newcastle-upon-Tyne   Newcastle-based search marketing agency Podium has an outstanding opportunity for an enthusiastic, talented and creative marketing executive... Read more...