Be Direct
AI models like Gemini and Claude are built for speed. They scan the web for clear, standalone sentences they can lift directly into a summary.- Strategy – Put the direct answer to a query right at the top of your section.
- Example - If you’re a local solicitor, don't bury your expertise. Use a H2 like "What are the conveyancing fees in Newcastle?" and follow it immediately with a 40–60 word summary.
- Action - Keep it quotable. If an AI can’t summarise your point in one breath, it’ll find a competitor who did.
Optimise for Entities, Not Just Keywords
AI doesn't just see words; it sees entities. The relationships between people, places, and things. To rank in Newcastle, you must prove you are part of the city’s digital fabric.- Strategy - Use Schema Markup to tell AI exactly who you are.
- Action - Ensure your LocalBusiness schema is flawless. It should link your business to "Newcastle upon Tyne", "Tyne and Wear", and even local landmarks to help AI's Knowledge Graph connect your brand to the physical location.
Double Down on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
With low-value content filling the web, search engines are desperate for first hand experience.- Strategy - Shift from "What is..." to "How we did it in the Toon."
- Example - Include original local data or case studies. Instead of a generic post about industry trends, write "How we helped a local business achieve X." AI models are programmed to prioritise unique insights that aren’t already in their training data.
Get Reference Ready
Tools like Perplexity and SearchGPT use numbered footnotes. If your site isn't structured to be cited, you’ll be skipped over.- Strategy - Use lists, tables, and clear signposting to enhance readability.
-
Action -
- Tables - Comparison tables are AI gold.
- Bullet Points - Perfect for step-by-step local guides.
- Citations: Link to local authorities, AI is more likely to trust and cite you.
0 comments