You may have seen the TikTok trend “things that are worth your money”, where people share products, gadgets and everyday purchases that genuinely make their life easier.
So, we thought we would create our own version with investments that we believe are genuinely worth your money.
Read the 5 things worth your money for delivering value and growing your business:
A user-friendly website
You would be surprised by how often we ask potential clients to update their website before we start any marketing work.
Checking their website is always our first step when carrying out an audit, and often we find missing information, poor user experience, missing meta titles, broken links, no calls-to-action or outdated content.
A great website isn’t just about looking professional, it builds trust and gives your marketing somewhere to send traffic. Traffic that if it has an easy experience using your website can turn into buying customers.
SEO (Search engine optimisation)
Once you have a strong website design, the next thing you should spend your money on is SEO. SEO is crucial for your website’s visibility on search engines. After all, when you search for something on google which search results do you click on? The ones on the first page, right?
With a proper SEO strategy, you can put your website and business in front of people who are already actively searching for your services or products.
SEO builds lasting value and better user experience as it involves optimising your whole website’s structure, speed and mobile friendliness.
PPC (Pay-Per-Click)
Turning clicks into customers? That must be worth your money!
PPC campaigns show their value almost immediately, the moment you start paying for paid ads you start driving targeted traffic to your website. With PPC, you can reach your audience at the right moment (when they are looking for what you offer) with the right ad, set with your own spending limits and targeting.
Professional photography
People buy with their eyes. Professional photography helps your business make a great first impression while building credibility. Whether it’s just your team, your store, showroom or products, high-quality photographs help you stand out.
The best part? Value for money. Those images can be used everywhere, from your website, social media, Google Business Profile, email, brochures and paid advertising.
Paid social media
The truth is that organic social media reach isn’t what it used to be, and if you want to reach specific users or new customers, paid social media is one of the smartest investments you can make.
Facebook, Instagram, LinkedIn, allow us to target specific audiences based on their interests, demographics and even job roles. This means your ads reach the people most likely to become customers, rather than relying solely on your existing following.
Honourable mention: Retargeting ads are worth every penny. They are one of the most effective ways to reconnect with people who have literally shown interest in your business. Read Katie’s blog to find out why.
We understand that every business has a marketing budget, but from our experience not every business is spending their money in the right places. So, if you are unsure whether your current digital marketing investments is delivering real value, we would be happy to offer honest advice.
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