How Early Planning Kills the Fear of Christmas madness.
I think all marketers know that specific feeling of dread on Tuesday morning after Cyber Monday, when the team is creatively exhausted, and clients want to push for Christmas in three weeks with no assets approved. Nightmare before Christmas.
Everyone around us constantly talks about how fast time flies. That’s why we are sharing this vital tip for fellow marketers, business owners, and internal marketing teams: start planning for Christmas right now!
Trust us, mapping out your Q4 now in September will not only help you avoid an overwhelming festive season, but also offer the following benefits:
Time to analyse last year’s data
September and October give you the breathing room to look closely at last year’s Q4 analytics without the pressure of time. You have time to analyse what worked, remind yourself of last year’s trends, and identify which high-margin products or services drove revenue, ensuring you plan this year with verified statistics.
Time to discuss ideas and trends
Great creative executions require headspace. By starting now, your team has the time to brainstorm and discuss fresh ideas and emerging trends.
Time to organise logistics and early approvals
For the marketing team, starting to organise logistics early also allows them to test ad copy and ad creatives before the festive competition, giving you a head start and eventually early approvals.
By having the data on what works best, you have a concrete plan you can focus on entirely during Christmas without the stress of testing while wanting conversions.
Have you never run paid social ads before?
Now is your moment. The very honest truth is that you can’t possibly keep up with festive competition if you are not advertising on social media.
If your business relies on organic social media, the idea of jumping into paid advertising at this time of the year might feel intimidating. But if you start with us in September or early October, this will allow us to gather data and prime the algorithm before the festive advertising campaigns begin.
Advertising platforms like Meta need time to learn who your customers are. So, if you are thinking about investing in paid social media for Christmas, make the decision quickly.
Want to actually enjoy your December this year while your paid ads do the heavy lifting?
Get in touch with our team today to get ahead of the competition and lock in your festive advertising strategy.
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