Every month we highlight a few marketing campaigns between us as a team, whether for inspiration or to analyse for hours. This month we couldn’t not pay tribute to LUSH’s fundraising campaign.
LUSH partnered with Migrants Rights Network on their latest ethical campaign to make an impact with their giving products. Personally, LUSH has always been one of those brands I look up to when it comes to marketing. What stands out to me is that they’re not afraid to take a clear stance, and that’s something that we desperately need in today’s world.
Migrants' Rights Network campaign
Across the UK, and the world, racist narratives are used to distract from the real issues, unaffordable housing system, inequality, social media misinformation, to name some. LUSH partnered with Migrants’ Rights Network to challenge these narratives and redirect attention to the real issues people are facing.
Limited-edition Hand if Friendship bath bomb
To support this campaign, LUSH created a limited-edition Hand of Friendship bath bomb, with 75% of the sales price donated directly to Migrants’ Rights Network, a UK campaigning charity that stands in solidarity with migrant’s right to live free from oppression and discrimination.
Division almost feels normal nowadays. We see it constantly, misinformation is spreading fast, and for those of us who spend so much of our time online, it’s impossible to ignore.
We really admire how LUSH used their brand, platforms and products to create real impact. They show up for humanity, stand up for what’s right and that’s exactly the kind of marketing campaign that makes a difference.
Today is the last day of this campaign but if you hadn’t had a chance to see the in store displays, you can learn more about ithere.
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