Get on the Podium
Send us a message and let us know how we can help with your next project.
This month, like every other Women’s History Month, we are surrounded by marketing campaigns celebrating women and spreading awareness for gender equality.
Although most are truly inspiring to see, thoughtful and smart – sometimes we can’t help but physically recoil at insensitive social media posts and campaigns that are clearly published just to jump on a trend for engagement, sales and likes.
Now that we’ve addressed that, we want to focus on International Women’s Day from a marketing perspective. International Women’s Day is a powerful opportunity for brands to advocate for gender equality and build a stronger connection with their audience.
So how do you create a campaign that truly resonates with your audience? Read our tips for creating a successful International Women’s Day campaign:
Be different, be authentic
From experience, we know that companies hesitate to be daring with their International Women’s Day messaging, worried about offending people and instead go for a very generic and low-risks “Happy Women’s Day” kind of messaging.
Be bold, stand out and focus on creating a powerful message that will not only differentiate you from your competitors but will also build your relationship with your followers. Take inspiration from your audience, your employees, and your co-workers.
International Women’s Day isn’t about sales
Pro tip: it’s not the time to push for sales.
International Women’s Day campaigns should not be sales-driven. This month, it’s an opportunity for your brand to demonstrate you are supportive of gender equality and are socially conscious.
This, in return, will establish trust with your viewers and pay off long-term in brand loyalty, reputation and eventually even sales. By communicating your brand’s stance on women’s empowerment, you will also attract and reach new broader audiences of like-minded individuals.
Powerful real stories
Think of the women around you, the women you work with and showcase their powerful stories. International Women’s Day campaigns are the perfect chance to give voice to women who overcame barriers and stereotypes and allow them to share their experiences and successes.
These stories will resonate with your audience on an emotional level and humanise your brand, making it relatable and genuine.
What NOT to do
And lastly, silence isn’t an option. Pretending that #InternationalWomensDay doesn’t exist comes across as tone-deaf, to say the least.
Just this week, Apple removed International Women’s Day from their calendar app. We feel that this was an insensitive move that pursues to erase women’s visibility rather than promoting inclusivity.
So: add it to your calendar: Saturday, March 8th is International Women’s Day. Join us in celebrating women’s strength, independence and equality.
Honourable International Women’s Day Campaigns:
Have a look at our team’s favourite International Women’s Day campaigns over the years:
CPB London’s “Imagine” campaign
In 2022, CPB London launched their “Imagine” campaign to tackle gender stereotypes, provoked by a study showing kids as young as primary school age still clinging to outdated views.
View this post on Instagram
bol. Flip the script
For International Women’s Day 2025, bol. created a powerful campaign by simply flipping the script and asking men questions that women in power get asked. The message is clear, be an ally.
Mattel, Inc. Barbies in STEM
In 2023, Barbie celebrated International Women’s Day by honouring women worldwide who are leaders in STEM with one-of-a-kind role model dolls to remind girls they can do anything!
In today’s world, brands are expected to be more than just sellers and must adopt a responsible approach to maintain customer trust.
Join us this International Women’s Day
For this International Women’s Day, the Podium team is raising awareness for the charity, Refuge, which aims to empower women to live without violence and fear. We will each be walking 62 miles in March to raise funds for Refuge and support their cause – and we’d love if you joined in or shared a donation!
We would appreciate your support! 💖
If you need help with marketing strategies and campaigns that show awareness get in touch with our team of fierce women and feminists for a friendly chat about responsible marketing!
