The launch of a ‘controversial’ Christmas ad campaign has helped to underline the power of digital marketing in 2018. Steve Maybury looks at the success of Iceland’s Christmas advert – and discusses a Podium digital campaign that has out-performed TV for a fraction of the cost. The national obsession with the latest Christmas adverts shows no sign of abating, but… Read more →
Ever since Podium moved to its new HQ at 13 Windsor Terrace, the staff have noticed strange things happening. Strange, unsettling things. Even when everyone else has left for the day, you never feel like you’re completely alone. Lights flicker. Sudden cold breezes that chill to the bone. Scratching noises that scrape through the walls. Loud, unexplained bangs. Cutlery and crockery going… Read more →
When done right, PPC (Pay Per Click) is a highly effective marketing channel for companies operating in the professional services sector. However, many accountancy and legal firms in particular are faced with challenges and struggle to run successful campaigns and achieve ROI. The legal industry especially faces fierce competition which means that bidding on certain keywords such as ‘personal injury… Read more →
Newcastle-based digital marketing agency Podium has an outstanding opportunity for an enthusiastic, talented and creative account executive to work as part of its growing team. Position: Account Executive Closing date: 26th October 2018 Full time, salary dependent on experience Newcastle city centre/Jesmond (NE2 4HE) It’s an exciting time to join Podium – we’ve just moved to a new office and… Read more →
Podium is pleased to announce our new partnership with the North East’s only anti-bullying, anti-racism hip hop group. THE WORD Respect Hip Hop Group is a voluntary performance group that spreads messages about issues that impact young people today, with a focus on racism, bullying & discrimination. The group’s hip hop music and dance are shared through live shows and… Read more →
To anyone of a certain age, it will be utterly horrifying news that people born during the 2001/2 academic year are about to collect their GCSE results. If you are among them (and we know Podium’s blog is especially popular with teenagers) then good luck – we hope you get what you’re hoping for. And if you don’t… don’t worry,… Read more →
A surprising number of businesses and organisations still rely almost exclusively on ‘traditional’ marketing methods, such as print, radio and television advertising, over digital marketing. These businesses have typically used traditional marketing for many years. They may be apprehensive about making the move from traditional to digital marketing and most importantly, perhaps don’t understand the benefits and reasons why they… Read more →
For decades to come, people will recall the long hot summer of 2018, when a young male England football team reached the dizzying heights of the World Cup semi-finals for the first time in 28 years. The country was football mad and the chant of ‘It’s coming home’ grew louder and louder with every game they won. Social media and… Read more →
Social media, the place where everyone can find their clique, their niche or at least one other person who also appreciates your weird hobby. We have found and filed the most wonderfully weird fan groups, community pages and interests that we could find to prove that no matter how niche your interest, there is probably someone else that likes… Read more →
Father’s Day falls on Sunday 17th June this year, which means you don’t have long left to pick up a card and more importantly, to think about your marketing campaign. In 2017, British consumers spent over £695 million on gifts and this figure is expected to be even higher this year, meaning that there is plenty of opportunities for retailers… Read more →