digital vs traditionalfeatured

2018 Christmas adverts underline strength of digital marketing

The launch of a ‘controversial’ Christmas ad campaign has helped to underline the power of digital marketing in 2018. Steve Maybury looks at the success of Iceland’s Christmas advert – and discusses a Podium digital campaign that has out-performed TV for a fraction of the cost. The national obsession with the latest Christmas adverts shows no sign of abating, but… Read more →

Inside Number Thirteen: strange things going on at Podium

Ever since Podium moved to its new HQ at 13 Windsor Terrace, the staff have noticed strange things happening. Strange, unsettling things. Even when everyone else has left for the day, you never feel like you’re completely alone. Lights flicker. Sudden cold breezes that chill to the bone. Scratching noises that scrape through the walls. Loud, unexplained bangs. Cutlery and crockery going… Read more →


6 PPC Tips for Winning More Clients in the Professional Services Industry

When done right, PPC (Pay Per Click) is a highly effective marketing channel for companies operating in the professional services sector. However, many accountancy and legal firms in particular are faced with challenges and struggle to run successful campaigns and achieve ROI. The legal industry especially faces fierce competition which means that bidding on certain keywords such as ‘personal injury… Read more →

podium hiring

Podium was hiring – position now filled

Newcastle-based digital marketing agency Podium has an outstanding opportunity for an enthusiastic, talented and creative account executive to work as part of its growing team. Position: Account Executive Closing date: 26th October 2018 Full time, salary dependent on experience Newcastle city centre/Jesmond (NE2 4HE) It’s an exciting time to join Podium – we’ve just moved to a new office and… Read more →

city hall performance

Podium joins forces with THE WORD to promote anti-bullying

Podium is pleased to announce our new partnership with the North East’s only anti-bullying, anti-racism hip hop group. THE WORD Respect Hip Hop Group is a voluntary performance group that spreads messages about issues that impact young people today, with a focus on racism, bullying & discrimination. The group’s hip hop music and dance are shared through live shows and… Read more →

Five reasons you might want to switch to digital marketing

Five reasons you might want to switch to digital marketing

A surprising number of businesses and organisations still rely almost exclusively on ‘traditional’ marketing methods, such as print, radio and television advertising, over digital marketing. These businesses have typically used traditional marketing for many years. They may be apprehensive about making the move from traditional to digital marketing and most importantly, perhaps don’t understand the benefits and reasons why they… Read more →


4 Simple Yet Effective Marketing Ideas For Father’s Day (For The Last Minute Marketers)

Father’s Day falls on Sunday 17th June this year, which means you don’t have long left to pick up a card and more importantly, to think about your marketing campaign. In 2017, British consumers spent over £695 million on gifts and this figure is expected to be even higher this year, meaning that there is plenty of opportunities for retailers… Read more →