Twitter makes friends with Google and proves the power of SEO

When you are convinced of the importance of search engine optimisation (SEO), as we are, it’s nicely reassuring to find that Twitter agrees with you.

Here you have the third-largest social media platform in the world (only Youtube and Facebook have more users) – it’s part of daily life for hundreds of millions of people now.

Yet its content – those billions of tweets that are generated every day – has never been linked to Google before. But soon it will be.

A deal has been struck, reports Bloomberg, to ensure Twitter content will become fully searchable on Google. The reasoning is simple – it will increase Twitter’s audience share and advertising revenue, according to its CEO Dick Costolo. It will increase the amount of engagement that people have with Twitter.

So, if a site that has 500 million registered users needs to improve its SEO, you can guarantee everyone else does, too. Of course, on the flipside, there will soon be an awful lot more content on Google to compete with, so your SEO activity will need to be top-notch.

As a modern marketing agency with a strong focus on digital activities, at Podium, Google underpins most of our activity.

In fact, it’s at the core of most of our strategies. Virtually everything we do is aimed at improving our clients’ performance on what is, by some distance, the world’s leading search engine.

We start with search engine optimisation – ensuring a website performs well against key Google search terms – and work upwards from there.

This means that whether campaign is built on media relations, social media, direct and email marketing, web and blog content or advertising, when it comes to the crunch and people are searching for a company or service, they find Podium’s clients.

It’s an approach that works well, and which brings together traditional marketing and PR skills with the latest digital techniques.

Furthermore, we try to work with every client on improving their social media outputs – that’s about to become a whole lot more crucial, as audience engagement on Twitter will help SEO results even more greatly.

If it sounds like something you need to be doing, contact Podium on 0191 233 6397 for a chat about SEO, social media and digital marketing.