Sold-out trips for Lee’s Coaches thanks to Meta Ads

Lee’s Coaches is a trusted name in the North East, offering high-quality coach day trips and holidays for all ages. Lee’s Coaches are known for their affordability, convenience, and exciting destinations, making them a go-to choice for travellers.

But with so many travel options available, how can Lee’s stand out on social media?

That’s where we stepped in. Our strategic Facebook and Instagram (now known as Meta) marketing campaigns help drive brand awareness, increase enquiries, and even sell out their trips, all while keeping costs incredibly low.

Here’s how we did it:

Organic Facebook Content

A strong organic social media strategy was key to building relationships with the Lee’s Coaches audience. Our approach included:

• Regular posts about day trips and holidays to keep customers excited and aware of upcoming travel opportunities
• Highlighting their many positive reviews to showcase customer experiences and build trust
• Private hire promotions for those looking to book exclusive coach services for events, from weddings to school trips
• Active audience engagement through replying to comments, messages, and interactive posts

By consistently sharing engaging content and responding to potential customers, we help to kept Lee’s Coaches at the forefront of travellers’ minds, looking for their next great adventure.

The Power of Facebook & Instagram Advertising

While organic content is great for maintaining and building relationships, we have to give kudos to paid ads, which accelerates business growth. Our advertising strategy included:

• Location-based targeting: Reaching people near key pickup spots for maximum relevance
• Interest-based targeting: Showing ads to people who love travel, specific destinations, and coach trips
• Age-specific targeting: Customising promotions based on trip suitability for different demographics
• Ad formats: Running a mix of traffic ads (to drive website visits) and engagement ads (to encourage likes, comments, and shares)

The Results? A Winning Strategy

• Increased Facebook message enquiries and comments
• Sold-out trips throughout the year thanks to optimised ad campaigns
• Link clicks to the website from as low as £0.05, driving high-value traffic at an unbeatable cost

The Client

“Since partnering with the Podium team for our Meta [Facebook] advertising has delivered real, measurable results. Our trips have sold out more consistently, enquiries are up, and we’ve seen a significant increase in website traffic — all at a remarkably low cost per click. Their smart use of both organic and paid strategies means we’re not only reaching more people, but we’re engaging the right kind of customer.”

— Alison, Lee’s Coaches

Is Your Business Missing Out on Facebook & Instagram Ads?

If you’re not advertising on Facebook and Instagram, you could be missing a trick and more importantly, not reaching customers ready to book your services or buy your products. The right strategy can:

• Boost brand awareness
• Drive high-quality traffic to your website
• Increase enquiries and bookings
• Deliver incredible results at a low cost

Ready to level up your marketing? Let’s talk. Call us at 0191 4661455 or email us at hello@onthepodium.co.uk. Let’s get your business in front of the right people, just like we did for Lee’s Coaches.