robinsons seo

Podium has been supporting Yorkshire’s leading commercial facilities management company with digital marketing activities since January 2021, helping to drive targeted traffic to their website and increasing enquiries through our strategic seo (search engine optimisation) services.

Find out what we’ve done and the results we achieved for Robinsons Facilities Services – and learn how seo could be beneficial for your business!

The brief

The goal was to improve the company’s presence in Google and to generate more leads via organic search – so when potential clients do a Google search for terms like ‘air conditioning engineer Harrogate’ or ‘commercial boiler engineer Middlesborough’ the first result in Google would be Robinsons Facilities (and it is now!)

Our seo services include a variety of activities, like:

  • optimising page titles, meta descriptions and on-page copy: this signals to Google that the website is complete and features keywords relevant to their service offering
  • rewriting website copy to optimise it for search and adding new web content
  • fixing things like 404 broken pages, broken inbound links, and no-indexed pages to make sure that the website is working properly
  • improving the speed of the website for better user experience and as a ranking signal for Google
  • adding vital tools and info, like next generation (optimised) images, robots file, a sitemap, etc. to ensure Google bots can read the website quickly and easily

We also provide ad hoc campaigns and consultancy for the company, including creation of email newsletters, running targeted social media and ppc campaigns, and writing optimised website content.

The results

Our efforts have dramatically increased RFS’ website traffic and generated loads more enquiries for their business. Since we began working with them, they have seen:

  • a 203% increase in average monthly organic search visits to their website
  • a 40% increase in unique visitors coming to their site each month
  • a current level of 69 page-one rankings on Google for relevant, high traffic keywords like ‘HVAC Yorkshire’
  • TRIPLED average monthly enquiries coming through their website!

The feedback

In a Google review, Tom from Robinsons Facilities Services said:

“Emma has done a great job and I wouldn’t hesitate in recommending them. Very professional and responsive.”


Would you like to find out how seo could drive more sales for your business? Podium is based in Newcastle but works with companies all over the UK, providing seo, ppc, social media and content marketing services to improve your brand awareness and boost sales. Get in touch for a friendly chat about how we could help!