fruit-and-veg-300x188Supermarket chain Morrisons has launched a pun-loaded campaign in London to promote its home delivery service.

It has seen some fairly tenuous grocery-based puns applied to London place names: Piccalilli Circus, West Mincester and Mornington Cressent.

This instantly got the BIM Creative team wondering how this would look if they (or we…) rolled the campaign out to the North East.

In fact, productivity may have slightly ground to a halt while we spent the morning thinking of daft puns for North East places and landmarks: at least, we hoped, it’d be hard to do much worse than Morrisons’ efforts.

(Of course, Morrisons might decide to steer well clear of a similar campaign in the region after its baguette-on-the-Angel-of-the-North stunt was widely criticised and it was forced to apologise.)

Anyway, on to our efforts: we instantly ruled out The Sage and the Baltic Flour Mill, because they’re not puns, they’re just actual names of groceries.

Sticking with herbs, though, you can move quickly up-river from the Sage to the Thyme Bridge, and cross it quickly to Cakeshead.

Moving away from Tyneside, you’ve got WyLamb, Cheeseter-le-Street, Breadcar (found on Tea-side), and for a family day out, you could pop to Beanish Museum.

The campaign would have to pay tribute to our theatres of football, too, which gives us St James’ Pork (as a southerner, I reckon that’s how it’s usually pronounced up here anyway…) and, of course, the Stadium of Angel De-Light.

The region as a whole could also be re-branded: the North Yeast. Hoping that one will get a rise out of somebody.

So, they were our terrible efforts and I’m sure you can beat them all. Feel free to tweet your own suggestions using the hashtag #PunNorthEast

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