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By Podium on 07 Jul 2014
BIM Creative has worked with Newcastle Clinic to secure press coverage in one of its target geographical areas, Cumbria.
The opportunity was spotted by the Clinic, home to the North East and Cumbria’s only open-sided MRI scanner. A news story revealed a Carlisle man was being forced to pay for a second MRI scan on his injured knee because another private clinic had gone into administration.
Shaun Fryer, MD at Newcastle Clinic, stepped in to offer a free scan to the gentleman, which was completed within days – instead of the months he would have needed to wait for an NHS scan.
BIM Creative worked with the Cumberland News to secure coverage as part of a follow-up to the original story.
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