Podium North East PR coverage

Chronicle 11.05.2015As we all focus on digital communications with increasing intensity, it can be easy to overlook the impact that ‘traditional’ PR results can still have.

Podium has recently secured a double-page piece of coverage for its PR client Thompson and Co Solicitors, which specialises in complex industrial illness and clinical negligence injury claims.

The article was a follow-up to a piece from 2012 in which Thompson and Co has sought witnesses to help progress and industrial illness claim.

Following an enthusiastic and helpful response from Chronicle readers, the case was brought to a successful conclusion, which prompted the latest follow-up article.

It demonstrates the strength of the readership that leading regional press has, while showing that crucial audience engagement does not solely rely on social media.

Podium is built on three core principles – technical SEO, content generation and content promotion – and traditional media relations remains a critical aspect of promotion and PR. It can play a huge role in contributing towards brand awareness and thought leadership.

To talk about how our approach can build your brand, enhance your web traffic and augment your business, please feel free to give us a shout.