Social media resultsThe beauty of social media for businesses is that it enables companies to communicate directly with their audiences.

News, opinions, product launches, statements videos and images can all be sent straight to interested users in a strategic, targeted way.

However, in most cases, the number one aim is to achieve audience engagement – that is, having people ‘favouriting’, forwarding and responding to your content. This is why it’s crucial to keep updates interesting, entertaining, informative and frequent.

Podium client Northern Bootcamp, which runs residential weight loss boot camps in Northumberland, has a strong online following, thanks to its personal approach to customers while they are on camp, along with a sustained social media and email campaign to stay in touch with existing and prospective customers.

Podium has worked with Northern Bootcamp to launch a competition that will encourage engagement and drive traffic to the website – and it has been a huge success. It starts with an amazing prize, giving away a spectacular week-long boot camp abroad, and develops with a well-targeted social media campaign using Facebook and Twitter, which are the chosen social media of the majority of the client’s target audience.

Podium also created a one-off email newsletter to target the existing customer base directly in their inboxes.

The campaign was run at no additional cost to Northern Bootcamp, beyond the prize itself: no paid-for or boosted posts, no sponsored listings, no pay-per-click. Just engaging and enthusiastic copy, tempting images and an understanding of where and when the audience would be paying attention.

After less than 12 hours, the competition had:

  • Reached an organic Facebook audience of almost 14,000 people
  • Secured 316 likes, comments and shares
  • Received 358 post clicks, including almost 100 clicks through to the Northern Bootcamp website

And it will continue to run, for a total of 10 days, being boosted by additional Facebook posts, Tweets and reminders on the Northern Bootcamp blog.
Podium operates PR, SEO and social media campaigns for a number of clients across a range of sectors. For an informal chat about how we could help your business, contact us on 0191 233 6397.

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