As a millennial, I always have had a special love for Pinterest and all my boards on fashion and home décor, but as a marketer I didn’t always see the value of advertising on the platform. Yet, going into 2025, with Meta’s fact-check being axed and TikTok almost being banned in the US, it was time for me to investigate Pinterest marketing from another angle.

Read some of the key reasons why Pinterest Advertising could be worth it for your business in 2025:

Rising Popularity

Last week, Pinterest Inc. shares surged 18% after the platform forecast their first-quarter revenue to come in above market estimates. Following the holiday season, Pinterest also had a record-high global monthly active users, reaching 553 million.

Users have been using the platform more since they unveiled their Performance+ suite and AI-powered advertising tools last year, promising improved targeting and lower costs per result.

Ever since TikTok, we have also seen a shift in customers’ social media journey: users are now processing visual information much quicker and in more quantity. Since Pinterest was always a visual platform, it’s going to be ahead of the game.

The best of two worlds: Keywords & Interest

Pinterest offers the best of Google and Meta advertising: keyword and interest targeting. These targeting capabilities can be hugely effective for many brands as they allow you to reach users not only based on their demographics and interests but even the keywords they search for, ensuring adverts are seen by the right people.

User Intent

Don’t make the mistake of thinking of Pinterest as just another social media site. Users go on Facebook and Instagram with the intent to connect with friends and family and then, scrolling through their feeds, they come upon adverts.

On Pinterest, users’ intents and journey is very different. 2 out of 3 users turn to Pinterest to search as it’s a popular and powerful search engine. Most users use it just as they would Google: to find what they are looking for.

So when it comes to user behaviour, Pinterest advertising is catering to a very different approach, a high purchase intent as 90% of users are already in a shopping mindset when they use the platform.

Long-lifespan content

Lastly, another standout feature to take into account if you are thinking about advertising on Pinterest is that Pins are long-lasting and can have about a six to twelve-month lifespan. This means that if you are promoting your brand continuously and by using relevant keywords in your pin’s titles and descriptions, your content could attract attention for months to come.

So, is it worth it?

Yes, it’s totally worth trying Pinterest marketing. Pinterest advertising can also be an invaluable tool for many businesses in 2025, especially if you are a company that focuses on home décor and furniture, fashion, apparel, and weddings.

 

Get in touch to discuss your marketing plan for 2025. It’s time to try something different!

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