Location Services

Finding a new place to visit is exhilarating, whether you’ve researched all the spots you want to go to or you like to wander and find hidden gems. With location services for local businesses, it makes it easier for both the organiser and the free-bird to find flavoursome food stops or stylish salons.

To be honest, if you haven’t used location services across your digital marketing platforms, you must have been hiding under a rock, but don’t worry – we’re here to help.

Here’s an overview of how to use location services to your advantage:


Instagram and Twitter have been around for a long time now, so we bet you’re thinking ’yawn, I know what a hashtag is’ and you might. But are you using location-based hashtags and if you are, have you checked if the tag is popular?

You can use websites like best-hashtags.com to search for tags related to your business and location. The website explains how tags rank in order of usage and provides recommendations.

Top tip: it’s important to note a high audience doesn’t necessarily mean good results, some hashtags won’t be relevant to your business and will encourage spam!

Adding a location tag

Instagram allows you to add a geotagged location to your posts and stories. This can either be a general place like ‘Newcastle’ or a specific business like ‘Smokies Park Hotel.’ If you are a business which benefits from footfall, adding a location can encourage a plethora of opportunities.


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A post shared by Smokies Park Hotel (@bwsmokiesparkhotel)



Adding your own location tag allows people searching in your area to find you. You can also ask clients and customers to tag you, which once again broadens the scope of people who will see your location.

Like using hashtags in your Instagram post captions, simply add Instagram locations to your or your client’s photos. Although consumers can’t yet follow locations like they can with hashtags, it still guarantees that your content will appear in more searches.

Using location-based groups

You can also target local audiences through Facebook groups. Consider this: would a person join a group miles away from where they live? Only if it interests them, for example, we’re able to post in a group called ‘Manchester, Cheshire, The Lakes & Lancashire – Weddings & Brides’ from our hotel client Mere Court Hotel’s Facebook page, which is topical and appropriate for group members.

Be aware that some Facebook groups won’t let you add your business, but if they don’t you can try and add yourself and share it from your personal page. Keep in mind though that multiple posts at once can look spammy and end up in you being evicted from the group so be mindful of the rules.

If all of this sounds confusing, we can take care of it for you. Contact us if you would like to discuss a social media strategy for your business!