Are you a solicitor looking to expand your business? Discover the power of using Google ads to increase your website enquiries and have a look at some results we have achieved for other law firms with PPC – pay per click advertising!

By utilising the power of search and Google advertising, law firms can effectively reach their target audience, increase brand awareness, and drive more qualified leads.

The Benefits of Google Ads for Solicitors

  • Targeted Advertising: Google Ads allows law firms to precisely target their ads to users searching for specific legal services in a defined geographic area. This ensures that your ads are shown to the most relevant and interested potential clients, maximising ROI (return on investment).
  • Immediate Results: Google Ads can start delivering results almost immediately after launching a campaign. This makes it an excellent choice for law firms looking to generate leads quickly.
  • Measurable Return: The Google Ads platform provides detailed analytics and tracking, enabling you to monitor the performance of campaigns, optimise strategies and calculate ROI.
  • Flexibility and Control: With Google Ads, legal firms have complete control over their advertising budgets, targeting parameters, and ad messaging. This flexibility allows for continuous optimisation and adjustment based on performance data and changing business needs.

Crafting an Effective Google Ads Strategy for Solicitors

To maximise the effectiveness of your Google Ads campaigns, it’s essential to develop a well-planned strategy tailored to your business’s specific goals and target audience. Here are some key elements we look at:

Keyword Research: We conduct thorough keyword research to identify the most relevant and high-value keywords that potential clients are likely to use when searching for your legal services. This will ensure your ads are displayed for the right queries.

Ad Copy Optimisation: We create compelling and attention-grabbing ad copy that resonates with your target audience and highlights your USPs. The ads we write also include persuasive language and clear call-to-actions to encourage clicks.

Landing Page Optimisation: We ensure that your landing pages are optimised for conversion by providing clear and concise information about your legal services, showcasing your expertise, and making it easy for potential clients to take the desired action (e.g., book a consultation or fill out a contact form).

Continuous Monitoring: We regularly monitor your campaign performance and make data-driven adjustments to your targeting, ad copy, landing pages, and bidding strategies. This helps us to maximise your return on investment and stay ahead of the competition.

Results Achieved for Clients in The Legal Industry

At Podium, we take a data-driven approach to managing Google Ads campaigns for our legal clients.

By closely tracking and analysing key metrics such as click-through rates, conversion rates, cost-per-lead and the number of new cases acquired, we can continually refine and optimise our strategies.

Below are some results we have achieved:

  • Conveyancing – £8.11 per enquiry
  • Wills and probate – £23.46 per enquiry
  • Clinical negligence – £27.37 per enquiry
  • Divorce – £33.09 per enquiry

The below results were achieved for a client we manage all digital channels for including Pay Per Click, Search Engine Optimisation, content marketing and social media.

PPC Results for Legal Client

By implementing an effective Google Ads strategy, law firms can receive a consistent stream of high-quality leads, resulting in more clients. Get in touch for a friendly chat about how we could help!