There are some business professionals out there who aren’t yet convinced of the value of social media marketing. (Too) many still rely on traditional advertising techniques or believe that social media is not helpful for business.

We recently had the opportunity to demonstrate the value of social media marketing in comparison to traditional print advertising. And the numbers speak for themselves.

After only one week of Podium’s strategic social media use, the web traffic increased by 40%. This is in comparison to the statistics from the entire month following the release of two full-page print adverts in GQ and Vogue.

By using relevant social media posts linking back to the website, we were also able to demonstrate a significantly lower bounce rate, which was down by 17%. A bounce is when a website visitor instantly exits a site after clicking into it.

Visitors also stayed on the website an average of 32 seconds longer, and viewed more pages, signalling interest in the site in relation to the link they’d clicked on social media.

One very significant difference here are the costs.

Print advertising in a magazine can be costly: in this instance, tens of thousands of pounds were spent on two adverts in popular magazines. This didn’t yield any improvements to traffic to the website— which is where the product is sold.

Our prices are nowhere near the cost this client paid for print advertising. Podium’s digital marketing can demonstrate significant results quickly, over the long term. And since we don’t require our clients to sign a contract, a significant investment in our services is not necessary.

Print advertising may look nice, but it’s riskier than digital marketing.  It can’t demonstrate direct results like digital marketing can, and is time-sensitive. We have designers on our team which can make your website and social media channels come to life, in a space where your customers can easily find you.

Our digital marketing services focus on search engine optimisation (SEO) and online promotion. Each one of our clients have seen a positive increase in website traffic and better rankings in search engines.

Get in touch if you are ready for a great digital marketing strategy!

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