Escape Key is the only Newcastle-themed escape room in the city. They offer four escape rooms based on the history of Newcastle: Witch, Plague, Armageddon and Electric City.

escape key marketing

Founded in 2017, Escape Key is ranked the number one escape room in Newcastle and was listed as one of the top 100 escape rooms in the world in 2019 – a well-deserved position!

However, their Google rankings weren’t quite so high. That’s why they enlisted Podium’s help improving their website’s SEO and improving online booking numbers.

The brief:

Our SEO ninjas completed a site audit, researched the most effective keywords and performed an SEO setup on the website. We monitor, tweak and fix the website monthly with our ongoing SEO work including creating backlinks, rewriting content and keeping the website performing at its best.

When we first started working with Escape Key, they were spending a large budget on Google Ads in a very competitive marketplace. Our PPC expert, Sarah, began advising on ways to improve conversions and reduce cost per click. She is now managing all of their PPC campaigns.

We’ve also helped out with designing their advertisements, and advise one social media, Facebook advertising and other marketing activities to support the business. Oh and of course we had to try out the rooms for ourselves… guess which team won?!

The results:

Escape Key now has 15 page one rankings for targeted keywords including ‘escape room Newcastle’ and ‘Newcastle escape room’ which both have an average monthly search volume of 6,600 searches.

Their organic search traffic has increased by 72 per cent within just seven months of our SEO work! There are now 25 per cent more unique visitors going on their website and the time on site has doubled since we started.

In terms of PPC… we’ve cut the cost per conversion in half in nine months which means they’re now receiving more bookings while spending less than half of the monthly advertising budget.

Most importantly, sales have increased by 81 per cent since we began working with them.


It’s pretty clear that working with Podium is ‘key’ to growing your business! Get in touch to discuss how we can help by ringing 0191 466 1455.