Podium took an inventive approach when tasked with the creation of an advert to mark Newcastle Clinic’s sponsorship of an Indian-themed charity fundraising event.

Newcastle Clinic was sponsoring the Firecracker Ball, organised by and in aid of children’s charity Barnardo’s, which raised £230,000 at the end of 2013.

Podium designed an advert that plays on the theme of the event, with an image of the iconic Taj Mahal, which reflects in the water below as Newcastle Clinic’s own modern wonder, an open-sided MRI scanner that allows claustrophobic or larger-framed people to be scanned in comfort.

It is the only scanner of its kind in the North East and Scotland. For more information visit www.newcastleclinic.co.uk