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To anyone of a certain age, it will be utterly horrifying news that people born during the 2001/2 academic year are about to collect their GCSE results.
If you are among them (and we know Podium’s blog is especially popular with teenagers) then good luck – we hope you get what you’re hoping for. And if you don’t… don’t worry, it’ll all work out. We promise.
At Podium, we love analysing search trends. It’s a vital part of our daily SEO work. So, since the current GCSE students were born, how much has the world changed in terms of what we’re searching for online? Here’s how some trends have changed.
The number of searches on Google has, as you’d expect, increased massively since 2001. In 2001, for the full year, there were 27.5bn searches. Google claims it now handles 1.2 trillion (1,200,000,000,000) searches each year.
Today’s 15 and 16-year-olds have been studying against a backdrop of considerable political turmoil. Despite this, in 2017 the top trending searches were for:
The world was no less turbulent when they arrived on the scene, either. The most ‘popular’ searches in 2001 were, unsurprisingly, dominated by the 11th September terror attacks in the US. The top five UK trending searches that year were for:
The biggest, most-searched-for brands in 2001 feature some familiar names, and some less so. The number one phone company at the time – Nokia – was also the number one brand by search volume. The Finnish firm later failed to embrace smartphone technology until it was too late and was left behind by the likes of Apple and Samsung. The years have also not been kind to Oracle and Palm.
There is no sign on the list of today’s biggest brands such as Facebook, Google, Apple, Lego and Bitcoin.
The most searched for people in 2017 were:
However, in 2001, here’s who we were searching for most. Back then, Google provided separate lists for men and women.
There were some other well-known words and phrases being searched for in 2001 that have since dropped off the radar. Controversial music file-sharing system Napster, fantasy film series Lord of the Rings, Windows XP, Anna Kournikova and N-Sync were all huge back then.
This stuff fascinates us at Podium. As a leading SEO company, it’s our job to stay on top of the latest trends and to understand the ways in which people’s search habits change. If you ever fancy talking to us about how we can apply our know-how and, let’s be frank, outright geekiness, to help your business, then give us a shout.Back