Content-led SEO, social media and PR campaigns

We are located in Newcastle with clients across the UK.
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buried angle4

Copywriting: burying the angle to increase dwell time

Internet advertising revenue, the value of clicks and website dwell time are leading to the rise of a new phenomenon: the buried news angle. Podium copywriter Steve Maybury looks at the issue and explains why the approach may bring short-term gains, but will alienate readers in the long-term. The art of news reporting…

Benefits of email marketing

Benefits of email marketing

At times, email marketing seems like another item to complete on a very big to-do list. However, it’s actually a…