Did you know that 2 out of 3 users turn to Pinterest to search for new ideas and inspiration? As one of the most discovery-focused platforms, Pinterest is more than just a place to pin pretty pictures. It’s a powerful visual search engine and the perfect ground for brands looking to boost visibility.
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Why advertise on Pinterest?
- Interest-Based Targeting: Pinterest allows you to find new customers based on topics related to your brand, which enables you to connect with users who are already engaging with similar content.
- Keyword Targeting: Pinterest’s targeting tools allow us to reach users not just by demographics or interests, but also by the keywords they actively search for. This option ensures your ads are seen by the right people when they are searching for related products to your brand’s.
- Long-lasting Exposure: Unlike other social media posts, Pins have a lifespan of 6 to 12 months. This means that if you are also promoting your brand – especially when optimised with relevant keywords and interests – your content could attract engagement long after it is published. Users save Pins to their personal boards as part of their planning and research process. That means that your Pin and your brand is stored in their account. When they are then ready to make a purchase, whether it’s in a week or three months down the line, your product will be there waiting for them, saved as inspiration.
This makes Pinterest one of the only platforms to offer long-term visibility and decision-making influence even long after your content was advertised.
- Visual Appeal: Pinterest ads work great for industries that rely on visual appeal: industries such as home décor and fashion thrive on Pinterest, making it an ideal platform to introduce and promote your brand.
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Request a free Pinterest audit
If your Pinterest advertising efforts aren’t delivering the impressions you expected, we can help. Request a free audit, and we will review your business account, assess its current performance and provide recommendations to help boost results.
Curious if Pinterest advertising is right for your marketing strategy?
Drop us a line to chat through your Pinterest advertising ideas and we can advise on the right approach!
