Social Media

pope fake news

Social media integrity: our view on fake news

The last few months have shown us the ‘dark side’ of social media, with an overabundance of fake news stories going viral – and making a serious, real-world impact on huge political and social events. Like how a million people believed that the Pope endorsed Donald Trump: Source: Business Insider N.B.: He didn’t. Apparently, ‘fake news’ generated more engagement in… Read more →

Thanksgiving recipe

The Thanksgiving recipe for marketing success

First of all, can we all please press pause on the Christmas hype? As the token American at Podium, I must remind you of the goodness that is Thanksgiving. I’ve been constantly asked to describe exactly what goes into a Thanksgiving dinner from my British friends, while my American friends ask, “Do they celebrate Thanksgiving in England?” Both sides would… Read more →


Social media privacy: where do you draw the line?

The Admiral insurance group has unveiled plans to launch a product called firstcarquote, which will monitor people’s social media activity, tracking the personality traits that, in its view, make dangerous drivers, and adjusting policy prices accordingly. We are in favour of insurers finding ways to legitimately make our roads safer, but surely this is an invasion of privacy: an Orwellian policing of thought. This won’t prevent accidents from happening,… Read more →

Algorithm changes graphic

Why simplifying content is not the same as ‘dumbing down’

There is a feeling that, as a culture, we are dumbing down. A feeling that a fixation with celebrities and pictures of cats, along with supposedly reduced attention spans, means the only way to reach an audience is to join in and churn out endless pointless memes that offer no real value to anybody, beyond fleeting entertainment. That’s not the case, of course,… Read more →


How to adapt to the latest social media algorithm updates

Podium monitors algorithm changes in order to adapt quickly and maintain high rankings for our clients. Whether it’s an update to Google search, which impacts SEO, or adjustments to how social media networks display content to users, these changes impact our day-to-day work. Understanding changes to algorithms helps us to gauge how to better tailor our services for clients’ websites… Read more →

Podium-hiring reduced

[POSITION FILLED] Podium is hiring – social media recruitment

This role has now been filled. Thank you to those of you who applied.   Account executive: social media & online content Full time, salary dependent on experience Gosforth, Newcastle-upon-Tyne Newcastle-based search marketing agency Podium has an outstanding opportunity for an enthusiastic, talented and creative communicator to work as part of its growing team. The successful candidate will be required… Read more →

Maria Sharapova

Controlling the story: Sharapova’s textbook example of crisis management

Bad news hits everyone at some point: mistakes happen, and they are rarely catastrophic. Twenty years ago and more, people would talk about bad news just being ‘tomorrow’s fish and chip paper’, referring to the fact that chip shops used to use newspapers to wrap up their food for customers. What it meant was that news – good or bad – was… Read more →