Social Media

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7 simple yet effective SEO hacks to get you noticed on LinkedIn

With over 500 million active users, LinkedIn is one of the fastest growing social media networks. 61 million users are senior level influencers and 40 million are in decision making positions. With this in mind, it’s essential that your personal and/or business LinkedIn profile is visible to the people you’re trying to reach out to. Whether you’re looking to grow… Read more →

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Social media integrity: our view on fake news

The last few months have shown us the ‘dark side’ of social media, with an overabundance of fake news stories going viral – and making a serious, real-world impact on huge political and social events. Like how a million people believed that the Pope endorsed Donald Trump: Source: Business Insider N.B.: He didn’t. Apparently, ‘fake news’ generated more engagement in… Read more →

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The Thanksgiving recipe for marketing success

First of all, can we all please press pause on the Christmas hype? As the token American at Podium, I must remind you of the goodness that is Thanksgiving. I’ve been constantly asked to describe exactly what goes into a Thanksgiving dinner from my British friends, while my American friends ask, “Do they celebrate Thanksgiving in England?” Both sides would… Read more →

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Social media privacy: where do you draw the line?

The Admiral insurance group has unveiled plans to launch a product called firstcarquote, which will monitor people’s social media activity, tracking the personality traits that, in its view, make dangerous drivers, and adjusting policy prices accordingly. We are in favour of insurers finding ways to legitimately make our roads safer, but surely this is an invasion of privacy: an Orwellian policing of thought. This won’t prevent accidents from happening,… Read more →