Thanksgiving recipe

The Thanksgiving recipe for marketing success

First of all, can we all please press pause on the Christmas hype? As the token American at Podium, I must remind you of the goodness that is Thanksgiving. I’ve been constantly asked to describe exactly what goes into a Thanksgiving dinner from my British friends, while my American friends ask, “Do they celebrate Thanksgiving in England?” Both sides would… Read more →


How to adapt to the latest social media algorithm updates

Podium monitors algorithm changes in order to adapt quickly and maintain high rankings for our clients. Whether it’s an update to Google search, which impacts SEO, or adjustments to how social media networks display content to users, these changes impact our day-to-day work. Understanding changes to algorithms helps us to gauge how to better tailor our services for clients’ websites… Read more →

Why isn't SEO taught

Why isn’t SEO taught in most universities?

No matter which aspect of digital marketing you specialise in, search engine optimisation (SEO) is always something that needs to be considered when creating content. SEO is such a huge aspect of digital marketing, and it’s not something that marketing students really come across until they’re already in the industry – so why exactly are students not taught in detail… Read more →


6 common SEO misconceptions

At Podium we receive valuable market research every time we attend a networking event or new business meeting, and the recent North East expo was great for getting a feel for how Newcastle businesses view SEO. It’s less and less common for us to have to explain what ‘search engine optimisation’ is, which is both helpful and, well, sometimes, not… Read more →

new website google rankings

Maintaining Google rankings when launching your new website

Launching a new website is an exciting process. It’s a process that should refresh and revitalise the image of your company, improve the customer journey and most importantly, it should develop your business. But what happens when it’s done wrong? The enquiries stop coming in, the transactions stop and your traffic falls off a cliff. Disaster. What should have been… Read more →