What does the Clarkson scandal mean for PR?

They’re odd things sometimes, PR and reputation management. I’ve been doing it now for 13 years (ouch) and still find myself surprised, from time to time, about the way certain events pan out. This is particularly the case when it comes to predicting what mass public reaction is going to be to specific incidents. Whenever an organisation finds itself having PR issues, I’ll… Read more →

Fifty Shades of PR bandwagon jumping

The rush by marketing and PR agencies to ensure their brands are linked to the latest crazes – regardless of actual relevance – has always left me cold. This weekend, everyone – and I mean everyone – is talking about Fifty Shades of Grey. Dubious sexual politics of the film aside (the borderline rape/emotionally abusive relationship theme is ok because it was written by… Read more →


When a Christmas advert campaign goes too far

The battle lines have been drawn, the entries are in. The major supermarket and department store chains have released their Christmas marketing campaigns. Each is clamouring to out-do the other, to become the most-talked about advert, in a bid to reverse last year’s disappointing high street and supermarket sales figures. It’s a tradition that, if I’m honest, I actually enjoy.… Read more →

Podium PR Coverage

Using PR to boost SEO campaigns

BIM Creative has demonstrated the power of PR when it comes to boosting SEO results with some outstanding national and regional media coverage for a client, leading to a huge spike in web traffic. We produced a one-off media relations piece for our technical SEO client, Agents Property Auction, about a property that was going under the hammer with a… Read more →

Podium Chronicle Coverage

Media relations: Podium secures Chronicle PR coverage

BIM Creative has worked with its public relations client, Thompson and Co Solicitors, to secure prominent double-page PR coverage in the Newcastle Chronicle this week. The coverage relates to the successful conclusion of a clinical negligence claim, in which Thompson & Co secured an apology and out-of-court settlement on behalf of its client. Media relations campaigns are an outstanding way… Read more →


#PunNorthEast – can you top supermarket PR campaign ideas?

Supermarket chain Morrisons has launched a pun-loaded campaign in London to promote its home delivery service. It has seen some fairly tenuous grocery-based puns applied to London place names: Piccalilli Circus, West Mincester and Mornington Cressent. This instantly got the BIM Creative team wondering how this would look if they (or we…) rolled the campaign out to the North East.… Read more →


Press Coverage for Newcastle Clinic

BIM Creative has worked with Newcastle Clinic to secure press coverage in one of its target geographical areas, Cumbria. The opportunity was spotted by the Clinic, home to the North East and Cumbria’s only open-sided MRI scanner. A news story revealed a Carlisle man was being forced to pay for a second MRI scan on his injured knee because another… Read more →

PR stunts raining down like cats and dogs

The longer you spend working in PR, the more you become able to spot the PR workings behind a lot of news stories. The PR stunt is an artform in itself – when they’re done well, they deliver brilliantly for the client, the journalists and the agency behind them. Personally, I’ve tended to avoid the PR stunt approach through my… Read more →


Newcastle PR team creating front-page news

BIM Creative has worked with its public relations client, Thompson & Co Solicitors, to help generate the front-page story in today’s Sunderland Echo. The story focuses on Thompson & Co’s role in helping secure justice for the family of a woman who had suffered a serious stroke that went undetected by medical staff. Though this is a tragic story, it… Read more →