The Metro.

We raced a bike, a bus and a Metro – guess who won

Five team members from the Podium office needed to be in Newcastle city centre for an important lunchtime SEO meeting*. We’re a competitive bunch, so this seemed like the perfect opportunity for a race: who could get from Gosforth to Newcastle in the shortest amount of time? Tom took the bus. Matt traveled by bike. Elizabeth, Emma and Steve took the Metro. So… Read more →


Podium gets funky with event planning

Although we specialise in digital marketing and SEO, Podium is also willing to bend over backwards and do the moonwalk for our clients – quite literally. We recently got the opportunity to put on a wild event for one of our clients, Northern Gas and Power. When we say wild… we mean glow-in-the-dark, fire-breathing, stilt-walking, dubstepping wild: we got to plan… Read more →

Podium Q&A

Life as an apprentice

As National Apprenticeship Week (6th – 10th March 2017) draws to a close, Podium’s apprentice, Elizabeth, has agreed to answer a few questions about her time as an apprentice. What are you studying? I’m on a Digital Marketing course which involves learning about SEO, copywriting, social media management and general marketing techniques. Why did you choose Digital Marketing? Social media… Read more →

buried angle4

Copywriting: burying the angle to increase dwell time

Internet advertising revenue, the value of clicks and website dwell time are leading to the rise of a new phenomenon: the buried news angle. Podium copywriter Steve Maybury looks at the issue and explains why the approach may bring short-term gains, but will alienate readers in the long-term. The art of news reporting involves getting the angle of the story – the best, most… Read more →

pope fake news

Social media integrity: our view on fake news

The last few months have shown us the ‘dark side’ of social media, with an overabundance of fake news stories going viral – and making a serious, real-world impact on huge political and social events. Like how a million people believed that the Pope endorsed Donald Trump: Source: Business Insider N.B.: He didn’t. Apparently, ‘fake news’ generated more engagement in… Read more →

Benefits of email marketing

Benefits of email marketing

At times, email marketing seems like another item to complete on a very big to-do list. However, it’s actually a very important marketing tool for establishing and maintaining a rapport with clients. Here are just a few of the reasons why email marketing should automatically be an element of any good marketing strategy. Cost-effective Most email marketing software applications, like… Read more →

Brand logos

Christmas adverts 2016 – reviewed and rated

It’s that time of year again: the finest creative minds in the marketing industry have emptied their bulging sacks all over our televisions.   Yep, it’s Christmas advert season 2016 and, as usual, it’s a hot sticky mess of colourful cheerfulness and/or melancholy aimed at convincing you to spend as much money as possible during the annual festival of greed.… Read more →

Thanksgiving recipe

The Thanksgiving recipe for marketing success

First of all, can we all please press pause on the Christmas hype? As the token American at Podium, I must remind you of the goodness that is Thanksgiving. I’ve been constantly asked to describe exactly what goes into a Thanksgiving dinner from my British friends, while my American friends ask, “Do they celebrate Thanksgiving in England?” Both sides would… Read more →