Blog

Turns out it's quite hard to find a royalty-free image of Peppa Pig

Important marketing lessons (delivered by Peppa Pig)

Peppa Pig has provided us all with an important lesson in marketing this week – specifically, the importance of understanding your target markets and subtly adjusting your messaging to suit them. Steve Maybury, Podium account director and Peppa Pig aficionado, explains how. I’m always happy to draw influence from virtually any source when it comes to finding inspiration for content for… Read more →

The Metro.

We raced a bike, a bus and a Metro – guess who won

Five team members from the Podium office needed to be in Newcastle city centre for an important lunchtime SEO meeting*. We’re a competitive bunch, so this seemed like the perfect opportunity for a race: who could get from Gosforth to Newcastle in the shortest amount of time? Tom took the bus. Matt traveled by bike. Elizabeth, Emma and Steve took the Metro. So… Read more →

Rave_77

Podium gets funky with event planning

Although we specialise in digital marketing and SEO, Podium is also willing to bend over backwards and do the moonwalk for our clients – quite literally. We recently got the opportunity to put on a wild event for one of our clients, Northern Gas and Power. When we say wild… we mean glow-in-the-dark, fire-breathing, stilt-walking, dubstepping wild: we got to plan… Read more →

Podium Q&A

Life as an apprentice

As National Apprenticeship Week (6th – 10th March 2017) draws to a close, Podium’s apprentice, Elizabeth, has agreed to answer a few questions about her time as an apprentice. What are you studying? I’m on a Digital Marketing course which involves learning about SEO, copywriting, social media management and general marketing techniques. Why did you choose Digital Marketing? Social media… Read more →

buried angle4

Copywriting: burying the angle to increase dwell time

Internet advertising revenue, the value of clicks and website dwell time are leading to the rise of a new phenomenon: the buried news angle. Podium copywriter Steve Maybury looks at the issue and explains why the approach may bring short-term gains, but will alienate readers in the long-term. The art of news reporting involves getting the angle of the story – the best, most… Read more →

pope fake news

Social media integrity: our view on fake news

The last few months have shown us the ‘dark side’ of social media, with an overabundance of fake news stories going viral – and making a serious, real-world impact on huge political and social events. Like how a million people believed that the Pope endorsed Donald Trump: Source: Business Insider N.B.: He didn’t. Apparently, ‘fake news’ generated more engagement in… Read more →

Benefits of email marketing

Benefits of email marketing

At times, email marketing seems like another item to complete on a very big to-do list. However, it’s actually a very important marketing tool for establishing and maintaining a rapport with clients. Here are just a few of the reasons why email marketing should automatically be an element of any good marketing strategy. Cost-effective Most email marketing software applications, like… Read more →