Through an integrated SEO and Google Ads strategy, we expanded the online presence and lead pipeline for Latitude Geospatial. As specialists in geospatial data and drone surveying, Latitude Geospatial required a targeted search strategy to reach commercial decision-makers searching for high-precision surveying solutions. By combining data-driven paid advertising with a robust SEO strategy, our approach has delivered significant organic traffic growth and a reliable flow of high-intent commercial enquiries.
The Challenge
As a provider of advanced spatial data solutions, Latitude Geospatial operates in a technically complex, B2B market. Reaching key decision-makers, from construction project managers and civil engineers to land developers, requires capturing precise, high-intent search queries.
Latitude Geospatial needed an integrated digital strategy to increase brand visibility focapture qualified leads immediately through paid channels, and build sustainable, long-term search authority to drive organic growth.r commercial drone surveys,
The Strategy
To deliver both immediate conversion opportunities and compounding organic growth, we deployed a dual PPC and SEO framework:
Targeted Google Ads Campaigns
Designed and launched dedicated PPC campaigns tailored to high-value drone survey services. By focusing on intent-driven commercial keywords and refined ad copy, we ensured direct visibility to active buyers seeking immediate aerial survey solutions.
Technical & Content SEO Optimisation
Conducted ongoing technical audits to ensure optimal site structure, mobile performance, and fast loading speeds across key service pages.
Commercial Keyword Targeting
Rewrote and expanded site content targeting commercial search terms related to geospatial data, mapping, and drone survey services to ensure maximum relevance for industry searches.
The Results
· 84% increase in organic traffic.
· Alongside the increase in overall organic visitors, lead quality from organic search improved significantly, connecting Latitude Geospatial with higher-value commercial prospects.
· The dedicated Google Ads campaign successfully generated a stream of qualified, high-intent commercial leads.
Let’s work together!
Looking to drive qualified leads for your specialist services?
Whether you need immediate PPC performance or long-term organic authority, we build custom search strategies that reach the right decision-makers. Contact us to see how we can expand your pipeline.
0 comments