At Podium Creative, we love results, and when they look like this, it’s even better.
We’re delighted with the strong performance of our latest email campaigns for Lee’s Coaches, helping put their incredible range of trips and holidays in front of the right audience at the right time.
For a bit of context, Lee’s Coaches offers high-quality coach trips, holidays, and reliable hire services across the North East. Their 2026 brochure features over 50 carefully planned destinations, so there’s plenty to get excited about. Our job? Make sure people actually see it.
And they are.
Recent campaigns have delivered open rates between 28.9% and 33.6%, comfortably beating the average of 25.55%. In simple terms, more people are opening, reading, and engaging with the emails.
But it doesn’t stop there.
Click-through rates have reached as high as 4.9%, which is MORE THAN DOUBLE an overall average of 2.09% for your average email marketing campaign. That means people aren’t just having a quick glance, they’re actively exploring trips, checking out destinations, and taking that next step.
So, what’s driving results?
A mix of eye-catching subject lines, well-timed sends, and content that actually makes people want to hop on board. From highlighting must-visit destinations to keeping things clear and easy to browse, every email is designed to inspire action.
Consistency has also been key. Regular campaigns keep Lee’s Coaches front of mind, whether customers are planning a day trip or their next big getaway.
The takeaway? When email marketing is done right, it doesn’t just sit in an inbox, it drives real interest and real results.
And for Lee’s Coaches… things are only just getting started. Ready to have a convo about email marketing? You know where to find us!
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