- Demonstrable experience in a marketing/PR role (agency or in-house), such as time spent on work experience/placement
- Outstanding written communication skills
- An ability to understand and write about a range of different subjects in an engaging way
- Examples of social media campaigns to which they have contributed
- An understanding and appreciation of target audiences, and how to engage with them
- Evidence of where they have developed social media audiences across a range of channels
- A solid understanding of the importance of social marketing influences on SEO
- An ability to manage time effectively across a number of different clients
- Public relations/media management
- Content management systems including WordPress
- Technical SEO understanding
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